Getting You Online, Found and Connected

Episode 2 Video Blogging For Business

We’re back with another episode of Video Blogging for Business, this week Ray and I talk about the changing environment of the buying process. Where it used to be the sales person with all the knowledge to help make your decision, the customer now has the power to investigate and research online. An educated buyer has more power, so as a business it’s in your best interest to be the educator.

More info on the Zero Moment of Truth available here.