How Do I Get Found Online?
That was the topic I was interviewed on RPP today with Piers and Paul on the Beyond Infinity program, you can listen now through the player.
Many businesses I’ve spoken with wonder why their website doesn’t bring in any traffic and it normally comes down to one thing – they don’t add any new content to it on a regular basis (sometimes ever).
When it comes to content, which I’ve talked about before, it’s important to write about what is relevant to your target market. The simplest way to do this is find out which keywords people are using when they search for your product or service. Fortunately there are tools available to help, one is Google Adwords Keyword Tool. What you’re looking for with keywords is a good search volume (the amount of people looking for the keyword) and medium to low competition (the number of websites using the keyword).
Every business should have a base set of keywords
Aim for 5-10 keywords and use those throughout the site to attract the right audience. Add more keywords overtime, but optimize for the main keywords and work from there. Finding specific key-phrases will help you niche right down – you will be focusing on a smaller crowd, but a highly targeted crowd. Attempting to compete on keywords with too much competition will take a lot of time and money to rate highly, so the more targeted you can be, the better chance you have of a higher search ranking.
Where you use the keywords is very important. Add them to your headings, use them in the content – aim for 1-3% density – and use them as the names of images you add to the post.
It’s also really important the solution is clearly evident on the page once your visitor has landed on it. If the person searching has to spend more than three seconds looking for answers, the general response will be to hit the back button.
Add new content regularly
Google likes fresh, relevant content. That means it will favor sites that have newer content (provided it meets the needs of the person searching). Add something to your website everyday, every week or at least every month.
Everything mentioned above is what you can do on your website. Once you have a solid foundation on your website, it’s now time to use social networks, guest posting, commenting on blogs and contributing to forums to add links which lead back to your website.
Add a link back to your website in your social profiles
When you comment online and show others your knowledge, skills and expertise, those who are interested and agree with what you talk about may want to find out more. Having links back to your website will make it easy for those people to find you and contact you.
Make sure your business is listed in directories
If you’re a bricks and mortar business, make sure you are on Google Places. This will place a marker and your address and contact details on Google Maps. If someone types in your business name, it will display you on the map and have a location listing in the Google search results. You can add in your website address as well, which is another great way for people to find you.
We understand your business may have time or knowledge barriers, that’s ok, with technology changing all the time, how can you ever keep up? If you’re short on time but want a content marketing strategy, we can help out. We can create an audio show, write up a transcript and an article, post it to your website and share it with social networks. To learn more, contact us now for a free no-obligation quote.
Find this article helpful? Think someone else may find it helpful? Share it with your friends