If you have a website it’s important for people to find you. When using the right keywords, creating content and engaging on social media can bring people to your website – but are you measuring this?
Do you know how many people go to your website, where they’re from, how long they stay there and what pages they look at?
Having statistics is important so you can work out what page need more work, what keywords are working for you and a wealth of other useful information, to help you make an informed decision.
We use Google Analytics, a free tool from the suite of Google products.
Watch this webinar to learn more on
- How Analytics can help you with your business goals
- Analytics reports for the most common types of businesses (ecommerce, content publishing, and lead generation)
- Integrating your Analytics with AdWords
- Tagging your marketing campaigns and how to set up goals to measure success